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Smart patterns
Intelligence is in the details
Smart patterns are formed by the interaction between a geometric pattern and an outside object (a line or a shape). This interaction is generated using Autodesk 3DS Max and produces unique tessellated pattern variations. These in turn become unique, distinctive and extensible expressive elements of our brand.
These patterns should be used as discrete background graphics, layering or blending graphics in layout. They help create continuity between different types of content. They add subtle texture and visual interest where needed.
Smart pattern art is not specific to any product or industry, and can be featured as a graphic treatment across marketing touch points. Applied consistently, it will help our marketing look familiar to our diverse audiences.
Principles of smart patterns
Smart patterns are based on 3 key principles: tessellation, interaction, familiar angles.
Tessellation
A base tessellated pattern, based on the repetition of a simple geometric shape
Interaction
The tessellation is altered within our software by interacting with another geometric object (a shape or a line)
Familiar angles
The dominant angles in the smart pattern pick up on intersecting angles within the Autodesk logo
Available assets
The smart patterns below are available as ready-to-use vector assets and can be downloaded from the DAM (access required). They exist as both long and short pattern transitions to accommodate most layout scenarios. Within the vector pattern file, you can create your desired effect by selecting an appropriate color for either the fill or stroke of the triangle shapes.
We will continue to add to the collection, so do check the DAM for more content from time to time. Custom patterns following the same principles can be created by the Brand Creative team—reach out if you have a project you would like to discuss.
Download smart patterns art files here (access required)
Long horizontal gradient
Short horizontal gradient
Long vertical gradient
Short vertical gradient
Long radial gradient
Short radial gradient
Dos for smart patterns
Smart patterns should be only used as discreet background treatments, or in large graphics, to blend solid color and imagery.
As a discreet graphic treatment over light backgrounds
As a discreet graphic treatment over color backgrounds
Pattern art as "outlines" over light backgrounds
Pattern art as "outlines" over color backgrounds
In large graphics (such as at events) to blend between solid light backgrounds and imagery, where as a subtle transition, smart patterns add detail and visual interest close-up. Keep in mind the attention should always be on the message and the image.
Similarly, in large graphics to blend between solid color backgrounds and imagery
Smart patterns in large graphics should be a subtle detail element that adds interest when seen close-up.
Don'ts
As a rule of thumb, smart patterns should never distract from the image or the message it is combined with.
Smart patterns should never overpower the text and image they are meant to support.
They should never appear so small that the smart pattern’s transforming tessellation is not clearly apparent.
Generic or legacy patterns should not be used.
Smart patterns should never be rotated or distorted.
When treated as outlines, the stroke should not overpower the negative space.
