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Our colors unite and enrich the Autodesk experience and solidify our brand.

The Autodesk primary color is derived from our logo. It is where we start when introducing color into a communication. Our secondary palette gives you additional color options to round out your creative vision.

All our products are assigned a corresponding color to clearly identify them in the marketplace. To maintain the integrity of our brand, it is important that these colors only be used with their corresponding products.

NOTE: For details on our web visual design color standards and achieving web accessibility compliance, please see our Web Standards Visual Design page.

 

Primary colors

Use these base colors when introducing color into any Autodesk material. The Autodesk blue is our primary highlight color and should be considered first when designing corporate branded materials. Be mindful of the use of whitespace, compositions should feel light and open. Charcoal gray and black are neutral tones, mostly used for typography.

Download our ASE (Adobe Swatch Exchange) swatch library files (access required)

autodeskBlue-500

r6 g150 b215
HEX: #0696d7
c100 m40 y0 k0
Pantone/PMS: 3005c, 3005u
Madeira thread: 1177

charcoal-700

r102 g102 b102
HEX: #666666
c0 m0 y0 k77

White

r255 g255 b255
HEX: #ffffff
c0 m0 y0 k0
Opaque White

Black

r0 g0 b0
HEX: #000000
c0 m0 y0 k100

Secondary colors

Want more variation? These base colors can be used when the primary color palette does not give you everything you need. For example, digital assets, product branded marketing materials, charts and graphs, presentations, 2D illustration, 3D illustration, and animations often benefit from multiple colors. Also see tints and shades below for more options.

Download our ASE (Adobe Swatch Exchange) swatch library files (access required)

green-500

r135 g179 b64
HEX: #87b340
c53 m11 y100 k0
Pantone/PMS: 376c, 376u
Madeira thread: 1169

turquoise-500

r50 g188 b173
HEX: #32bcad
c70 m0 y40 k0
Pantone/PMS: 326c, 326u
Madeira thread: 1380

yellowOrange-500

r250 g162 b27
HEX: #faa21b
c0 m42 y100 k0
Pantone/PMS: 137c

red-600

r221 g34 b34
HEX: #dd2222
c7 m100 y100 k0
Pantone/PMS: 1797c

darkBlue-600

r24 g88 b168
HEX: #1858a8
c94 m72 y1 k0
Pantone/PMS: 2945c

Product colors

For product color assignments download the product specifications sheets (access required).

Corporate color proportion wheel

This is a color proportion wheel. When creating any visual materials for Autodesk, please use this as a guide when working with brand colors in a communication. Use the colors in the clockwise direction, introducing the Autodesk blue first when creating corporate branded assets.

Check out the Color usage section below for examples and inspiration. Reach out to brand@autodesk.com for questions or color consults. 

Product color proportion wheel

This is a color proportion wheel for creating product-specific materials, using AutoCAD as the example. For any other Autodesk product(s), please use the appropriate product color as specified here (access required).

Check out the Color usage section below for examples and inspiration. Reach out to brand@autodesk.com for questions or color consults. 

Tints and shades of primary and secondary colors

Tints and shades are a great way to add highlights and shadows to illustrations. They can also be used for charts and graphs with complex data sets that may require more colors than the primary and secondary color palettes contain.

Download our ASE (Adobe Swatch Exchange) swatch library files (access required)

NOTE: For details on our web visual design color standards and achieving web accessibility compliance, please see our Web Standards Visual Design page.

 

Autodesk blue

autodeskBlue-100
r205 g234 b247
HEX: #cdeaf7
c18 m1 y1 k0

autodeskBlue-200
r155 g213 b239
HEX: #9bd5ef
c36 m3 y2 k0

autodeskBlue-300
r106 g192 b231
HEX: #6ac0e7
c53 m7 y2 k0

autodeskBlue-400
r56 g171 b223
HEX: #38abdf
c68 m15 y1 k0

autodeskBlue-500 (base)
r6 g150 b215
HEX: #0696d7
c100 m40 y0 k0

autodeskBlue-600
r0 g127 b198
HEX: #007fc6
c84 m42 y0 k0

autodeskBlue-700
r0 g110 b175
HEX: #006eaf
c90 m54 y5 k0

autodeskBlue-800
r7 g75 b 120
HEX: #074b78
c100 m74 y29 k13

autodeskBlue-900
r10 g50 b77
HEX: #0a324d
c99 m78 y45 k41

White

charcoal-100
r238 g238 b238
HEX: #eeeeee
c0 m0 y0 k6

charcoal-200
r220 g220 b220
HEX: #dcdcdc
c0 m0 y0 k15

charcoal-300
r204 g204 b204
HEX: #cccccc
c0 m0 y0 k23

charcoal-400
r187 g187 b187
HEX: #bbbbbb
c0 m0 y0 k31

charcoal-500
r153 g153 b153
HEX: #999999
c0 m0 y0 k45

charcoal-600
r128 g128 b128
HEX: #808080
c0 m0 y0 k61

charcoal-700 (base)
r102 g102 b102
HEX: #666666
c0 m0 y0 k77

charcoal-800
r77 g77 b77
HEX: #4d4d4d
c0 m0 y0 k85

charcoal-900
r60 g60 b60
HEX: #3c3c3c
c0 m0 y0 k91

Green

green-100
r231 g242 b217
HEX: #e7f2d9
c9 m0 y17 k0

green-200
r207 g228 b179
HEX: #cfe4b3
c20 m0 y37 k0

green-300
r183 g215 b140
HEX: #b7d78c
c31 m1 y58 k0

green-400
r159 g201 b102
HEX: #9fc966
c42 m2 y78 k0

green-500 (base)
r135 g179 b64
HEX: #87b340
c53 m11 y100 k0

green-600
r106 g151 b40
HEX: #6a9728
c64 m21 y100 k5

green-700
r80 g123 b22
HEX: #507b16
c72 m31 y100 k16

green-800
r56 g94 b8
HEX: #385e08
c76 m39 y100 k33

green-900
r35 g66 b0
HEX: #234200
c76 m47 y100 k54

Turquoise

turquoise-100
r214 g242 b239
HEX: #d6f2ef
c15 m0 y7 k0

turquoise-200
r173 g228 b222
HEX: #ade4de
c30 m0 y15 k0

turquoise-300
r132 g215 b206
HEX: #84d7ce
c45 m0 y24 k0

turquoise-400
r91 g201 b189
HEX: #5bc9bd
c59 m0 y32 k0

turquoise-500 (base)
r50 g188 b173
HEX: #32bcad
c70 m0 y40 k0

turquoise-600
r35 g165 b151
HEX: #23a597
c77 m12 y48 k0

turquoise-700
r22 g133 b118
HEX: #168576
c84 m27 y59 k8

turquoise-800
r12 g102 b91
HEX: #0c665b
c88 m39 y64 k24

turquoise-900
r4 g64 b61
HEX: #04403d
c90 m52 y65 k50

Yellow orange

yellowOrange-100
r254 g236 b209
HEX: #feecd1
c0 m7 y18 k0

yellowOrange-200
r253 g218 b164
HEX: #fddaa4
c0 m15 y39 k0

yellowOrange-300
r252 g199 b118
HEX: #fcc776
c0 m23 y62 k0

yellowOrange-400
r251 g181 b73
HEX: #fbb549
c0 m32 y82 k0

yellowOrange-500 (base)
r250 g162 b27
HEX: #faa21b
c0 m42 y100 k0

yellowOrange-600
r237 g141 b22
HEX: #ed8d16
c4 m53 y100 k0

yellowOrange-700
r217 g115 b11
HEX: #d9730b
c12 m65 y100 k1

yellowOrange-800
r191 g88 b8
HEX: #bf5808
c19 m75 y100 k8

yellowOrange-900
r140 g52 b1
HEX: #8c3401
c29 m85 y100 k30

Red

red-100
r250 g237 b237
HEX: #faeded
c1 m7 y3 k0

red-200
r247 g214 b214
HEX: #f7d6d6
c2 m18 y9 k0

red-300
r249 g180 b180
HEX: #f9b4b4
c0 m36 y18 k0

red-400
r244 g134 b134
HEX: #f48686
c0 m59 y36 k0

red-500
r235 g85 b85
HEX: #eb5555
c2 m82 y64 k0

red-600 (base)
r221 g34 b34
HEX: #dd2222
c7 m100 y100 k0

red-700
r175 g27 b27
HEX: #af1b1b
c22 m100 y100 k14

red-800
r128 g15 b15
HEX: #800f0f
c29 m100 m100 k37

red-900
r82 g4 b4
HEX: #520404
c41 m91 y83 k64

Dark blue

darkBlue-100
r225 g235 b247
HEX: #e1ebf7
c10 m4 y0 k0

darkBlue-200
r188 g211 b238
HEX: #bcd3ee
c24 m9 y0 k0

darkBlue-300
r139 g171 b220
HEX: #8babdc
c44 m25 y0 k0

darkBlue-400
r95 g139 b203
HEX: #5f8bcb
c64 m39 y0 k0

darkBlue-500
r57 g112 b185
HEX: #3970b9
c81 m55 y0 k0

darkBlue-600 (base)
r24 g88 b168
HEX: #1858a8
c94 m72 y1 k0

darkBlue-700
r6 g66 b133
HEX: #064285
c100 m84 y20 k5

darkBlue-800
r0 g49 b99
HEX: #003163
c100 m87 y34 k25

darkBlue-900
r0 g33 b64
HEX: #002140
c100 m84 y44 k52

Color usage

The Autodesk color palette can be used in various ways. Here are some examples of acceptable applications of color across various materials.

Product branded print ad: AutoCAD campaign using our product palette

Product branded web marketing: BIM 360 awareness campaign using our product palette

Events: Corporate branded event space using our primary palette

Product branded imagery: Inventor product palette

Animated story: GCM Transportation using our primary and secondary palettes

Infographic: Future of Making illustration using our tints and shades palette